During this initial meeting, I take the time to thoroughly understand the following topics as they relate to your business:

-Business Goals

-Wants/Needs

-Pain Points

-Barriers to Growth

During this meeting we will lay the foundation for the entire project. This includes aligning closely on design direction and establishing a strategy for collaboration, moving forward. Before this meeting, a Slack account will be created to allow for screenshot sharing between both parties in order to show exact visual ideas of what is in-mind. Asana will be used for project management; all “to-do’s” for both parties will be created in Asana immediately after each Zoom meeting and the responsible party can update the task once it’s completed. Lastly, the frequency of meeting will be established here in order to keep the project on track.

Which tools are right for the job?

-Content-creation inspiration gathering

-Reverse engineering of top companies in the field

-Keyword Research

-Competitive analysis

-Laying the foundation of content structure (what goes where on the website, and in what order??)

-Create a wireframe foundation of website

-Asking: how will goals be reflected into design?

-Prototyping most important pages

-Begin user research

-Convey key brand perceptual ideas within the design

-Connect the web with all other forms of the organizations communication

-Visual style guide in place

-Final content pieces have been obtained

-All building materials, design decisions and Information Architecture have been finalized

-The planning is done, let the building begin

-Alignment prior to publishing

-Launch Plan Established

-Finishing edits completed during this meeting

-Fix any broken links

-Test every single link and page on the site

-Pop a bottle, dance around, tell your friends, celebrate!